xShield was born when our founders Michael Johnson & Emily Adams experienced the frustration of suddenly problematic hair and skin after moving cities. What started as a personal quest revealed an overlooked truth: it wasn’t her products failing—it was her water.

We exist to solve the invisible water problems no one else is addressing. Because your postal code shouldn’t determine your hair and skin health.

While others focus on treating symptoms, we address the source. Hard water minerals, chlorine, and heavy metals quietly sabotage your beauty routine, causing issues such as:

1. Post-shower tightness and irritation
2. Unexplained hair breakage and dullness
3. Products that suddenly stop performing
4. Stubborn buildup and accelerated colour fading

Our approach combines prevention and treatment: first, we prevent damage by filtering harmful elements before they reach you, then we treat existing issues with targeted formulas—creating a complete water solution that improves over time.

Redox Process Filters transform chlorine and impurities before they touch your hair and skin, while our proprietary xShield neutralises any minerals and heavy metals.

Our Mission

We believe beauty isn’t about changing how you look—it’s about feeling like yourself again. Our mission is simple: help your hair and skin return to how they used to be before water issues got in the way.